Vice President, Sales and Marketing

Kathy Bucholtz

Kathy Bucholtz is a senior living sales and marketing executive with more than 30 years of experience leading high-performing teams and driving occupancy growth across independent living, assisted living, memory care, and skilled nursing communities. She brings extensive expertise in sales strategy, team development, and CRM-driven performance initiatives, and is known for delivering consistent, measurable results.

Throughout her career, Kathy has held multiple executive and regional leadership roles, overseeing large multi-state portfolios and supporting communities through all stages of growth. Her accomplishments include launching new communities with strong pre-lease momentum, implementing companywide sales systems, creating effective onboarding and training programs, and strengthening sales performance in highly competitive markets. She is recognized for her collaborative leadership style, operational insight, and ability to build systems that support both short-term success and long-term stability.

Kathy holds a Bachelor of Arts in Gerontology from Kent State University and has dedicated her career to enhancing the senior living experience for residents, families, and team members. Her commitment to excellence and passion for serving older adults continue to guide her work in elevating community performance and fostering meaningful connections.

Kathy

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