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Our Story

Since 2000, Heritage Senior Living has been creating high-quality senior homes across Wisconsin. Our state-of-the-art senior living communities offer a range of care levels including Independent Living, Assisted Living, Enhanced Assisted Living and Memory Care, oftentimes allowing residents to age-in-place as care needs progress. Today, Heritage has 15 locations statewide, a dedicated care team of over 650 employees, and over 2,000 residents who call Heritage home.

Our Story

The company’s founder and CEO, Milo Pinkerton, is an architect by trade and founded MSP Real Estate – the parent company of Heritage Senior Living – in 1988. As Milo’s parents began to need additional care, he was disappointed by the available senior care options and saw a growing need for high-quality senior housing. As a result, Milo channeled his passion for developing properties into creating a new class of home-like senior housing.

Milo’s parents lived in the Heritage communities, and you can still see the impact the Pinkerton family has had on the communities today. Milo’s mother, Deloris “Toddy” Pinkerton inspired the creation of Heritage Senior Living’s unique multidisciplinary memory care approach. The approach uses a variety of activities and therapies to enrich and enhance residents’ lives.

Our Communities

Breaking free from traditional, sterile-feeling nursing homes, Heritage Senior Living prides itself on offering individualized care in warm, home-like environments. In each of our senior communities in Wisconsin, you’ll find all of the appropriate safety features needed for our residents, while using luxury finishes and materials, marrying function and aesthetics. From Milwaukee to Madison and Green Bay to Eau Claire, we’ll make sure you or your loved one feels right at home! We even welcome residents from a couple hours away in Chicago! Learn more about our state-of-the-art design.

What You can Expect at Heritage

At Heritage Senior Living, we strongly believe that each of our residents should have the rights to independence, individuality, privacy, choice and dignity. These guiding principles are at the heart of everything we do. As such, you’ll notice enhanced safety features, robust dining and activity options, personalized care plans, and much more at our communities.

We invite you to take a tour and experience what life is like at Heritage.

“As a company, we are devoted to growing the senior housing market in Wisconsin, while providing professional and trusting care to the individuals we serve,”

says Milo.