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Our Story

Since 2000, Heritage Senior Living has been creating high-quality senior homes in communities across Wisconsin. The company’s founder and CEO, Milo Pinkerton, is an architect by trade and founded MSP Real Estate – the parent company of Heritage Senior Living – in 1988. MSP has since been focused on developing, constructing and managing high-quality properties in strategic markets.

After ten successful developments, Milo began to see the growing need for high-quality senior housing. Motivated in part by his parents’ need for additional care, he created Heritage Senior Living and channeled his passion for developing into creating homelike senior housing with a variety of care levels – including Independent Living, Assisted Living, Enhanced Assisted Living and Memory Care. Now Heritage has 15-plus locations statewide which are home to over 2,000 residents, with a dedicated care team over over 650 employees.

“As a company, we are devoted to growing the senior housing market in Wisconsin, while providing professional and trusting care to the individuals we serve,” says Milo.

The Heritage Philosophy of Care includes five key principles: independence, individuality, privacy, choice and dignity. These principles guide all the programs and services we offer.

Heritage’s mission is to create vibrant communities that feel like home, provide quality care and employ compassionate caregivers who treat our residents as if they were their own family. Heritage prides itself on being open and accepting to all our residents and their individual care needs. This commitment to excellent care, along with a comforting homelike setting, is what makes Heritage Senior Living the premiere senior housing company in Wisconsin.

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